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Click \"Accept all\" to accept these uses. Read more in our Cookie Policy.","Shopify uses cookies to provide necessary site functionality and improve your experience. 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Auf dieser Black Friday Checkliste findest du 25 Tipps, mit denen du deinen Store perfekt vorbereiten kannst.","excerptHtml","

Der Black Friday bietet eine tolle Gelegenheit zur Umsatzsteigerung. Auf dieser Black Friday Checkliste findest du 25 Tipps, mit denen du deinen Store perfekt vorbereiten kannst.

",{"_2842":2869,"_386":-5,"_1308":2870},"SEO","Auf dieser Black Friday Checkliste findest du 25 Tipps, mit denen du deinen Store perfekt auf den Black Friday 2025 vorbereiten kannst. ➤Jetzt lesen!","authorV2",{"_2842":2873,"_19":2874,"_2875":2876,"_2877":2090},"ArticleAuthor","Alice Viete","avatarUrl","https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404","isDisabledAuthor","metafields",[-5,-5,-5,2880,-5,-5,2887,-5],{"_2842":2881,"_2882":2883,"_2884":2885,"_2886":-5},"Metafield","value","{\"de\":\"https://www.shopify.com/de/blog/black-friday-checkliste\"}","key","hreflang_json","references",{"_2842":2881,"_2882":2888,"_2884":2889,"_2886":-5},"[{\"title\":\"E-Commerce Trends: 13 Top-Trends im Jahr 2024 und darüber hinaus\\n\",\"tags\":[\"Online-Marketing\"],\"handle\":\"aktuelle-online-trends-2019\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/aktuelle_trends_2020.jpg?v=1578066978&width=1024\",\"imageAltText\":\"aktuelle trends 2020 im online handel\",\"modifiedAt\":\"2022-06-16\"},{\"title\":\"Dropshipping Anbieter: Tipps zur Suche & Auswahl (2024)\",\"tags\":[\"Dropshipping\"],\"handle\":\"dropshipping-anbieter\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/dropshipping-anbieter-hero.png?format=webp&v=1689075336&width=1024\",\"imageAltText\":\"Wir zeigen dir, wie du mit passenden Dropshipping-Anbietern zusammenarbeiten kannst.\",\"modifiedAt\":\"2023-11-30\"},{\"title\":\"Plattformen für deinen E-Commerce Shop: 10 Top-Anbieter im Vergleich\",\"tags\":[\"Entrepreneurship\"],\"handle\":\"e-commerce-plattformen\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/beste-ecommerce-plattformen.jpg?v=1622458196&width=1024\",\"imageAltText\":\"8 E-Commerce Plattformen im Vergleich\",\"modifiedAt\":\"2022-04-08\"},{\"title\":\"Geld verdienen von zu Hause: Top 10 Heimarbeit-Ideen in 2024\",\"tags\":[\"Onlineshop starten\"],\"handle\":\"geld-verdienen-von-zu-hause\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/geld-von-zuhause-verdienen-titel.jpg?v=1646735960&width=1024\",\"imageAltText\":\"10 Ideen, zum Geld in Heimarbeit zu verdienen\",\"modifiedAt\":\"2023-05-09\"},{\"title\":\"Dropshipping-Produkte: Die besten 150+ Produktideen\",\"tags\":[\"Dropshipping\"],\"handle\":\"onlineshop-produkte-finden\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/articles/dropshipping-produkte-finden-hero_ede1087f-4e0a-459e-91c8-9a7a974575db.png?v=1739230420&originalWidth=1848&originalHeight=782&width=1800\",\"imageAltText\":\"Verschiedene Symbole, die Dropshipping darstellen sollen, sind nebeneinander angeordnet.\",\"modifiedAt\":\"2024-07-03\"},{\"title\":\"Vermarktung deines Onlineshops: Mit diesen Tipps gelingt’s!\",\"tags\":[\"Conversions\"],\"handle\":\"onlineshop-verkaufen\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/vermarktung-onlineshop-shopify-tipps.jpg?v=1657883131&width=1024\",\"imageAltText\":\"onlineshop vermarkten\",\"modifiedAt\":\"2022-07-16\"},{\"title\":\"Print-on-Demand: Was es ist und Tipps für den Start\",\"tags\":[\"Dropshipping\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/was-ist-print-on-demand_neu.jpg?v=1651484711&width=1024\",\"imageAltText\":\"Auf dem Bild sieht man handgezeichnete Figuren, die eine Tasse und ein Basecap bemalen, was als Sinnbild für Print on demand zu verstehen ist, bei dem Artikel bedruckt werden, sobald sie bestellt sind.\",\"modifiedAt\":\"2023-07-25\"},{\"title\":\"Was ist Dropshipping und wie funktioniert es?\",\"tags\":[\"Dropshipping\"],\"handle\":\"was-ist-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/shopify_dropshipping_chapter_1.png?format=webp&v=1611925125&width=1024\",\"imageAltText\":\"Was ist Dropshipping?\",\"modifiedAt\":\"2023-12-01\"}]","popular_blog_post_json","imageUrl","imageAltText","imageClass","createdAt","createdAtRaw","modifiedAt","3. Juni 2025","modifiedAtRaw",{"_2842":2843,"_192":2899,"_2443":2900,"_386":2901,"_2847":2902,"_2849":2903,"_2859":2908,"_141":1002,"_2864":2909,"_2866":2910,"_2733":2911,"_2871":2913,"_2878":2914,"_2890":2904,"_2891":2905,"_2892":-7,"_2893":-7,"_2894":-7,"_2895":2918,"_2897":2902},"gid://shopify/Article/561769742370","black-friday-kampagnen","Die 13 besten viralen Black Friday Kampagnen (2025)","2025-05-15T08:00:00Z",{"_2842":2851,"_432":2904,"_2853":2905,"_2855":2906,"_2857":2907},"https://cdn.shopify.com/s/files/1/1789/7273/articles/black_20friday_20campaigns_97c30cc2-0e0f-475c-89a1-c7bfab81f669.webp?v=1747376133","Zu sehen ist ein Megafon, dass lila/rosa/blau angestrahlt wird.",1800,762,[2861,2862,2863],"Lass dich von diesen viralen Black Friday Kampagnen von Shopify-Händler:innen aus verschiedenen Branchen inspirieren.","

Lass dich von diesen viralen Black Friday Kampagnen von Shopify-Händler:innen aus verschiedenen Branchen inspirieren.

",{"_2842":2869,"_386":2901,"_1308":2912},"Lass dich von diesen viralen Black Friday Kampagnen von Shopify-Händler:innen aus verschiedenen Branchen inspirieren. ➤ Jetzt lesen.",{"_2842":2873,"_19":2874,"_2875":2876,"_2877":2090},[-5,-5,-5,2915,-5,-5,2917,-5],{"_2842":2881,"_2882":2916,"_2884":2885,"_2886":-5},"{\"de\":\"https://www.shopify.com/de/blog/black-friday-kampagnen\"}",{"_2842":2881,"_2882":2888,"_2884":2889,"_2886":-5},"15. Mai 2025",{"_2842":2843,"_192":2920,"_2443":2921,"_386":2922,"_2847":2923,"_2849":2924,"_2859":2928,"_141":1002,"_2864":2929,"_2866":2930,"_2733":2931,"_2871":2934,"_2878":2935,"_2890":2925,"_2891":2926,"_2892":-7,"_2893":-7,"_2894":-7,"_2895":2942,"_2897":2923},"gid://shopify/Article/28489515042","newsletter-weihnachten","Weihnachtsnewsletter: Guide für die Feiertage","2024-10-30T14:00:00Z",{"_2842":2851,"_432":2925,"_2853":2926,"_2855":2927,"_2857":2858},"https://cdn.shopify.com/s/files/1/1789/7273/articles/weihnachtsnewsletter-hero.png?v=1730300521","Ein schneebedeckter Briefkasten mit festlicher Dekoration.",1848,[2861,2862,2863],"Wie du einen Weihnachtsnewsletter erstellst und worauf du beim E-Mail-Marketing Ende des Jahres achten solltest, verraten wir dir in diesem Beitrag.","

Wie du einen Weihnachtsnewsletter erstellst und worauf du beim E-Mail-Marketing Ende des Jahres achten solltest, verraten wir dir in diesem Beitrag.

",{"_2842":2869,"_386":2932,"_1308":2933},"Weihnachtsnewsletter: Tipps & Ideen","Wir zeigen dir, wie du einen erfolgreichen Weihnachtsnewsletter erstellst und worauf du bei der Umsetzung unbedingt achten solltest. ➤Jetzt lesen!",{"_2842":2873,"_19":2874,"_2875":2876,"_2877":2090},[-5,-5,-5,2936,2938,-5,2941,-5],{"_2842":2881,"_2882":2937,"_2884":2885,"_2886":-5},"{\"en\":\"https://www.shopify.com/blog/holiday-ecommerce-tools-apps\",\"en-ca\":\"https://www.shopify.com/ca/blog/holiday-ecommerce-tools-apps\",\"en-gb\":\"https://www.shopify.com/uk/blog/holiday-ecommerce-tools-apps\",\"en-au\":\"https://www.shopify.com/au/blog/holiday-ecommerce-tools-apps\",\"en-id\":\"https://www.shopify.com/id/blog/holiday-ecommerce-tools-apps\",\"en-nz\":\"https://www.shopify.com/nz/blog/holiday-ecommerce-tools-apps\",\"en-za\":\"https://www.shopify.com/za/blog/holiday-ecommerce-tools-apps\",\"en-ng\":\"https://www.shopify.com/ng/blog/holiday-ecommerce-tools-apps\",\"en-ph\":\"https://www.shopify.com/ph/blog/holiday-ecommerce-tools-apps\",\"en-sg\":\"https://www.shopify.com/sg/blog/holiday-ecommerce-tools-apps\",\"en-hk\":\"https://www.shopify.com/hk/blog/holiday-ecommerce-tools-apps\",\"en-ie\":\"https://www.shopify.com/ie/blog/holiday-ecommerce-tools-apps\",\"en-my\":\"https://www.shopify.com/my/blog/holiday-ecommerce-tools-apps\",\"pt-br\":\"https://www.shopify.com/br/blog/71072709-7-maneiras-simples-de-aumentar-sua-receita-nas-ferias\",\"de\":\"https://www.shopify.com/de/blog/newsletter-weihnachten\",\"es\":\"https://www.shopify.com/es/blog/campanas-de-newsletter-de-navidad-para-aumentar-tus-ventas\",\"fr\":\"https://www.shopify.com/fr/blog/10317141-7-astuces-pour-optimiser-votre-site-e-commerce-et-faire-des-ventes-record-pendant-les-fetes\",\"it\":\"https://www.shopify.com/it/blog/gestire-resi-durante-le-feste\",\"en-in\":\"https://www.shopify.com/in/blog/holiday-ecommerce-tools-apps\"}",{"_2842":2881,"_2882":2939,"_2884":2940,"_2886":-5},"[{\"title\":\"HTTP Error 500- Begriff, Ursachen & Lösungen zum Server Internal Error\",\"url\":\"blog/error-500-definition-ursachen-loesungen\"},{\"title\":\"Landing-Page- 10 Tipps zur Gestaltung und Leadgenerierung\",\"url\":\"blog/landingpage\"},{\"title\":\"Wie Mavi seine Performance im Onlineshop dank Onsite-Marketing steigerte und was du daraus lernen kannst\",\"url\":\"blog/onsite-marketing\"},{\"title\":\"Radio 2.0 – Warum Werbung über Spotify eine lohnende Investition ist\",\"url\":\"blog/spotify-werbung\"},{\"title\":\"Tipps zur Bilder-SEO- So optimierst du Bilder für Google und die anderen Suchmaschinen\",\"url\":\"blog/bilder-seo\"},{\"title\":\"Google My Business im Online Shop- So nutzen Onlineshop-Betreiber den Service effektiv\",\"url\":\"blog/google-my-business\"},{\"title\":\"Value Proposition- Was das ist und wie man sie erschafft\",\"url\":\"blog/value-propositions\"},{\"title\":\"Back-in-Stock-Alerts- Ein Starker Hebel im E-Mail-Marketing\",\"url\":\"blog/back-in-stock\"}]","interlinkings_json",{"_2842":2881,"_2882":2888,"_2884":2889,"_2886":-5},"30. Okt. 2024",{"_2842":2843,"_192":2944,"_2443":2945,"_386":2946,"_2847":2947,"_2849":2948,"_2859":2950,"_141":1002,"_2864":2952,"_2866":2953,"_2733":2954,"_2871":2955,"_2878":2956,"_2890":2949,"_2891":-5,"_2892":-7,"_2893":-7,"_2894":-7,"_2895":2960,"_2897":2947},"gid://shopify/Article/561900388386","cyber-monday","Was ist Cyber Monday? Hier die Vorteile für Online-Shops","2024-10-26T22:30:00Z",{"_2842":2851,"_432":2949,"_2853":-5,"_2855":2906,"_2857":2907},"https://cdn.shopify.com/s/files/1/1789/7273/articles/cyber_20monday.webp?v=1730154046",[2951,2862,2863],"author:shopify","Der Cyber Monday kann für Online-Händler:innen einen Wendepunkt markieren, wenn Rabatte und Angebote Kund:innen anlocken und zu einem Umsatzschub führen.","

Der Cyber Monday kann für Online-Händler:innen einen Wendepunkt markieren, wenn Rabatte und Angebote Kund:innen anlocken und zu einem Umsatzschub führen.

",{"_2842":2869,"_386":-5,"_1308":2952},{"_2842":2873,"_19":358,"_2875":2876,"_2877":2090},[-5,-5,-5,2957,-5,-5,2959,-5],{"_2842":2881,"_2882":2958,"_2884":2885,"_2886":-5},"{\"de\":\"https://www.shopify.com/de/blog/cyber-monday\"}",{"_2842":2881,"_2882":2888,"_2884":2889,"_2886":-5},"26. Okt. 2024",{"_2842":2843,"_192":2962,"_2443":2963,"_386":2964,"_2847":2965,"_2849":2966,"_2859":2969,"_141":1002,"_2864":2972,"_2866":2972,"_2733":2973,"_2871":2976,"_2878":2978,"_2890":2967,"_2891":2968,"_2892":-7,"_2893":-7,"_2894":-7,"_2895":2984,"_2897":2965},"gid://shopify/Article/382992941090","versand-im-weihnachtsgeschaeft","10 Tipps für den Versand im Weihnachtsgeschäft für das Jahr 2024","2024-10-24T08:00:00Z",{"_2842":2851,"_432":2967,"_2853":2968,"_2855":2927,"_2857":2858},"https://cdn.shopify.com/s/files/1/1789/7273/articles/versand-im-weihnachtsgeschaeft.webp?v=1729837936","Eine Illustration zeigt jemanden vor einem Laptop in einem Lager",[2970,2971,2863],"author:ein-gastbeitrag","Onlineshop starten","Bereite dein Unternehmen mit diesen Tipps für den Versand im Weihnachtsgeschäft auf die Saison vor, damit du die Versandfristen einhalten und Verzögerungen vermeiden kannst.",{"_2842":2869,"_386":2974,"_1308":2975},"Versand im Weihnachtsgeschäft: 10 Tipps für das Jahr 2024","Mit diesen zehn Tipps meisterst du den Versand zu Weihnachten und sorgst für pünktliche Pakete zu den Feiertagen. ➤ Zum Leitfaden",{"_2842":2873,"_19":2977,"_2875":2876,"_2877":2090},"Ein Gastbeitrag",[-5,-5,-5,2979,2981,-5,2983,-5],{"_2842":2881,"_2882":2980,"_2884":2885,"_2886":-5},"{\"en\":\"https://www.shopify.com/blog/holiday-shipping-guide\",\"en-ca\":\"https://www.shopify.com/ca/blog/holiday-shipping-guide\",\"en-gb\":\"https://www.shopify.com/uk/blog/holiday-shipping-guide\",\"en-au\":\"https://www.shopify.com/au/blog/holiday-shipping-guide\",\"en-id\":\"https://www.shopify.com/id/blog/holiday-shipping-guide\",\"en-nz\":\"https://www.shopify.com/nz/blog/holiday-shipping-guide\",\"en-za\":\"https://www.shopify.com/za/blog/holiday-shipping-guide\",\"en-ng\":\"https://www.shopify.com/ng/blog/holiday-shipping-guide\",\"en-ph\":\"https://www.shopify.com/ph/blog/holiday-shipping-guide\",\"en-sg\":\"https://www.shopify.com/sg/blog/holiday-shipping-guide\",\"en-hk\":\"https://www.shopify.com/hk/blog/holiday-shipping-guide\",\"en-ie\":\"https://www.shopify.com/ie/blog/holiday-shipping-guide\",\"en-my\":\"https://www.shopify.com/my/blog/holiday-shipping-guide\",\"pt-br\":\"https://www.shopify.com/br/blog/como-manter-a-calma-durante-as-festas-de-final-de-ano-dicas-para-lojistas\",\"de\":\"https://www.shopify.com/de/blog/versand-im-weihnachtsgeschaeft\",\"es\":\"https://www.shopify.com/es/blog/guia-definitiva-de-envio-de-productos-en-temporada-alta-de-ventas\",\"it\":\"https://www.shopify.com/it/blog/spedizioni-natalizie\",\"en-in\":\"https://www.shopify.com/in/blog/holiday-shipping-guide\"}",{"_2842":2881,"_2882":2982,"_2884":2940,"_2886":-5},"[{\"title\":\"5 Logo-Generatoren für deine Marke- Erstelle dein perfektes Logo!\",\"url\":\"blog/logo-erstellen\"},{\"title\":\"Zwischen Streaming und Auftritten- Wie du als Musiker mit Merchandise-Artikeln Geld verdienst\",\"url\":\"blog/mit-merchandise-artikeln-geld-verdienen\"},{\"title\":\"Ob Onlineshop mit integrierter Warenwirtschaft oder Nutzung in Deutschland- Die 7 meistgestellten Fragen zu Shopify\",\"url\":\"blog/fragen-zu-shopify-in-deutschland\"},{\"title\":\"Direct-to-Consumer- So baust du dein Business in der Ära des D2C auf\",\"url\":\"blog/fashiontech-berlin-2020\"},{\"title\":\"Lebensmittel online verkaufen - Der ultimative Leitfaden\",\"url\":\"blog/online-business-lebensmittelprodukte\"},{\"title\":\"Home Office Ideen- Ausgewählte Hacks zur Maximierung deiner Produktivität\",\"url\":\"blog/home-office-ideen\"},{\"title\":\"Schmuck Label gründen- So startest du dein eigenes Schmuck-Business\",\"url\":\"blog/schmuck-online\"},{\"title\":\"Digitale Produkte verkaufen- 7 digitale Produkt-Ideen für den Einstieg\",\"url\":\"blog/digitale-produkte-verkaufen\"},{\"title\":\"Shop Pay- Der schnellste und am besten konvertierende Checkout im Internet\",\"url\":\"blog/shop-pay-checkout\"},{\"title\":\"5 Dinge, die alle Unternehmer auf die harte Tour lernen müssen (nur du nicht!)\",\"url\":\"blog/5-dinge-die-unternehmer-lernen-mussen\"}]",{"_2842":2881,"_2882":2888,"_2884":2889,"_2886":-5},"24. Okt. 2024",{"_2842":2843,"_192":2986,"_2443":2987,"_386":2988,"_2847":2989,"_2849":2990,"_2859":2995,"_141":1002,"_2864":2999,"_2866":3000,"_2733":3001,"_2871":3002,"_2878":3003,"_2890":2991,"_2891":2992,"_2892":-7,"_2893":-7,"_2894":-7,"_2895":3007,"_2897":2989},"gid://shopify/Article/561819287586","black-friday-shopify","Die 23 besten Black Friday Shopify-Apps für Online-Stores","2024-10-17T14:46:41Z",{"_2842":2851,"_432":2991,"_2853":2992,"_2855":2993,"_2857":2994},"https://cdn.shopify.com/s/files/1/1789/7273/articles/bfcm-apps-shopify-header.webp?v=1729176401","Illustration einer Frau, die in einem Videospiel Hindernisse überwindet und dabei Apps einsammelt.",1400,735,[2951,2996,2997,2998,2862,2863],"E-Commerce-Apps","Featured","Hero","Profitiere von den passenden Black Friday Shopify-Apps beim Kaufrausch am Black Friday. Diese helfen dir dabei, Kund:innen zu gewinnen, Bestellungen reibungslos abzuwickeln und dein Geschäft dadurch effizienter zu gestalten.","

$\"Illustration$

Profitiere von den passenden Black Friday Shopify-Apps beim Kaufrausch am Black Friday. Diese helfen dir dabei, Kund:innen zu gewinnen, Bestellungen reibungslos abzuwickeln und dein Geschäft dadurch effizienter zu gestalten.

",{"_2842":2869,"_386":2988,"_1308":2999},{"_2842":2873,"_19":358,"_2875":2876,"_2877":2090},[-5,-5,-5,3004,-5,-5,3006,-5],{"_2842":2881,"_2882":3005,"_2884":2885,"_2886":-5},"{\"de\":\"https://www.shopify.com/de/blog/black-friday-shopify\"}",{"_2842":2881,"_2882":2888,"_2884":2889,"_2886":-5},"17. Okt. 2024",{"_2842":2843,"_192":3009,"_2443":3010,"_386":3011,"_2847":3012,"_2849":3013,"_2859":3017,"_141":1002,"_2864":3018,"_2866":3019,"_2733":3020,"_2871":3021,"_2878":3022,"_2890":3014,"_2891":-5,"_2892":-7,"_2893":-7,"_2894":-7,"_2895":3026,"_2897":3012},"gid://shopify/Article/561856970786","black-friday-ideen","Die 10 besten Black Friday-Ideen für Kleinunternehmen (2024)","2024-10-16T08:00:00Z",{"_2842":2851,"_432":3014,"_2853":-5,"_2855":3015,"_2857":3016},"https://cdn.shopify.com/s/files/1/1789/7273/articles/small_20business_20black_20friday_1.webp?v=1729670256",1840,779,[2951,2997,2998,2862,2863],"Entdecke die besten Black Friday-Ideen für Kleinunternehmen! Von Website-Optimierungen bis hin zu digitalen Marketingkampagnen. Bereite dich schon heute darauf vor!","

Entdecke die besten Black Friday-Ideen für Kleinunternehmen! Von Website-Optimierungen bis hin zu digitalen Marketingkampagnen. Bereite dich schon heute darauf vor!

",{"_2842":2869,"_386":3011,"_1308":3018},{"_2842":2873,"_19":358,"_2875":2876,"_2877":2090},[-5,-5,-5,3023,-5,-5,3025,-5],{"_2842":2881,"_2882":3024,"_2884":2885,"_2886":-5},"{\"de\":\"https://www.shopify.com/de/blog/black-friday-ideen\"}",{"_2842":2881,"_2882":2888,"_2884":2889,"_2886":-5},"16. Okt. 2024",{"_2842":2843,"_192":3028,"_2443":3029,"_386":3030,"_2847":3031,"_2849":3032,"_2859":3036,"_141":1002,"_2864":3038,"_2866":3039,"_2733":3040,"_2871":3042,"_2878":3043,"_2890":3033,"_2891":3034,"_2892":-7,"_2893":-7,"_2894":-7,"_2895":3047,"_2897":3031},"gid://shopify/Article/561849139234","black-friday-cyber-monday","Der Plan für alle, die noch nicht für den Black Friday Cyber Monday bereit sind","2024-10-15T07:00:00Z",{"_2842":2851,"_432":3033,"_2853":3034,"_2855":3015,"_2857":3035},"https://cdn.shopify.com/s/files/1/1789/7273/articles/bfcmprocrastinators.webp?v=1729579218","BFCM-Anzeige für Keramik mit kostenlosem Versand",969,[2951,3037,2997,2998,2863],"Content Marketing","Für viele Händler:innen hat die Planung des Black Friday Cyber Monday schon vor Monaten begonnen. Obwohl der Nachholbedarf für die noch Unvorbereiteten nicht zu schlechten Entscheidungen führen sollte – schließlich ist der Black Friday Cyber Monday nur der Anfang der langen Feiertagssaison – kannst du als unabhängige/r Händler:in dennoch erfolgreich teilnehmen, indem du deine Kreativität einsetzt.","

Für viele Händler:innen hat die Planung des Black Friday Cyber Monday schon vor Monaten begonnen.

Obwohl der Nachholbedarf für die noch Unvorbereiteten nicht zu schlechten Entscheidungen führen sollte – schließlich ist der Black Friday Cyber Monday nur der Anfang der langen Feiertagssaison – kannst du als unabhängige/r Händler:in dennoch erfolgreich teilnehmen, indem du deine Kreativität einsetzt.

",{"_2842":2869,"_386":3030,"_1308":3041},"Für viele Händler:innen hat die Planung des Black Friday Cyber Monday schon vor Monaten begonnen. Obwohl der Nachholbedarf für die noch Unvorbereiteten nicht zu schlechten Entscheidungen führen sollte – schließlich ist der Black Friday Cyber Monday nur der Anfang der langen Feiertagssaison – kannst du als unabhängige/",{"_2842":2873,"_19":358,"_2875":2876,"_2877":2090},[-5,-5,-5,3044,-5,-5,3046,-5],{"_2842":2881,"_2882":3045,"_2884":2885,"_2886":-5},"{\"de\":\"https://www.shopify.com/de/blog/black-friday-cyber-monday\"}",{"_2842":2881,"_2882":2888,"_2884":2889,"_2886":-5},"15. Okt. 2024",{"_2842":2843,"_192":3049,"_2443":3050,"_386":3051,"_2847":3052,"_2849":3053,"_2859":3056,"_141":1002,"_2864":3057,"_2866":3058,"_2733":3059,"_2871":3060,"_2878":3061,"_2890":3054,"_2891":3055,"_2892":-7,"_2893":-7,"_2894":-7,"_2895":3065,"_2897":3052},"gid://shopify/Article/561771020322","ideen-fur-black-friday-aktionen","15 kreative Ideen für Black Friday Aktionen (2024)","2024-10-10T06:43:06Z",{"_2842":2851,"_432":3054,"_2853":3055,"_2855":2927,"_2857":2858},"https://cdn.shopify.com/s/files/1/1789/7273/articles/image10.jpg?v=1728455365","Illustration einer Person, die ihre Black Friday und Cyber Monday-Werbung einer Kundenmenge präsentiert",[2951,2862,2863],"Entdecke kreative Ideen für Black Friday Aktionen, steigere deine Umsätze und überzeuge deine Kund:innen.","

Entdecke kreative Ideen für Black Friday Aktionen, steigere deine Umsätze und überzeuge deine Kund:innen.

",{"_2842":2869,"_386":3051,"_1308":3057},{"_2842":2873,"_19":358,"_2875":2876,"_2877":2090},[-5,-5,-5,3062,-5,-5,3064,-5],{"_2842":2881,"_2882":3063,"_2884":2885,"_2886":-5},"{\"de\":\"https://www.shopify.com/de/blog/ideen-fur-black-friday-aktionen\"}",{"_2842":2881,"_2882":2888,"_2884":2889,"_2886":-5},"10. Okt. 2024",{"_2842":2843,"_192":3067,"_2443":3068,"_386":3069,"_2847":3070,"_2849":3071,"_2859":3074,"_141":1002,"_2864":3075,"_2866":3076,"_2733":3077,"_2871":3078,"_2878":3079,"_2890":3072,"_2891":-5,"_2892":-7,"_2893":-7,"_2894":-7,"_2895":3083,"_2897":3070},"gid://shopify/Article/561675042850","einzelhandel-personalisierung","Wie Personalisierung im Einzelhandel das Kundenerlebnis im Geschäft verbessern kann","2024-09-24T16:19:07Z",{"_2842":2851,"_432":3072,"_2853":-5,"_2855":2927,"_2857":3073},"https://cdn.shopify.com/s/files/1/1789/7273/articles/Shopify_Retail-Personalization_Blog-Header-Image_20_1_1.png?v=1727194698",782,[2861,2863],"Dieser Leitfaden zeigt anhand von Beispielen von Einzelhändler:innen, die ihre Bemühungen perfektioniert haben, wie man effektive Personalisierungsstrategien implementiert, und hilft dir bei der Vorbereitung auf den BFCM, die Weihnachtszeit und den ganzjährigen Erfolg.","Dieser Leitfaden zeigt anhand von Beispielen von Einzelhändler:innen, die ihre Bemühungen perfektioniert haben, wie man effektive Personalisierungsstrategien implementiert, und hilft dir bei der Vorbereitung auf den BFCM, die Weihnachtszeit und den ganzjährigen Erfolg. ",{"_2842":2869,"_386":3069,"_1308":3075},{"_2842":2873,"_19":2874,"_2875":2876,"_2877":2090},[-5,-5,-5,3080,-5,-5,3082,-5],{"_2842":2881,"_2882":3081,"_2884":2885,"_2886":-5},"{\"de\":\"https://www.shopify.com/de/blog/einzelhandel-personalisierung\"}",{"_2842":2881,"_2882":2888,"_2884":2889,"_2886":-5},"24. Sept. 2024",{"_2842":2843,"_192":3085,"_2443":3086,"_386":3087,"_2847":3088,"_2849":3089,"_2859":3094,"_141":1002,"_2864":3096,"_2866":3097,"_2733":3098,"_2871":3101,"_2878":3102,"_2890":3090,"_2891":3091,"_2892":-7,"_2893":-7,"_2894":-7,"_2895":3108,"_2897":3088},"gid://shopify/Article/28202139682","black-friday-cyber-monday-checklist","Ultimativer 26-Punkte-Guide für Black Friday & Cyber Monday 2022","2022-09-20T08:00:00Z",{"_2842":2851,"_432":3090,"_2853":3091,"_2855":3092,"_2857":3093},"https://cdn.shopify.com/s/files/1/1789/7273/articles/marketing-black-friday-hero.png?v=1727297107","Black Friday Guide für deutsche Händler",924,485,[2861,3095,2862,2863],"Conversions","Ende November ist Black Friday - eine super Gelegenheit, deinem Shop zusätzlichen Schwung zu verleihen. Wie du dich vorbereiten kannst, zeigen wir dir mit unserer Checkliste.","

$\"Black$ Ende November ist Black Friday - eine super Gelegenheit, deinem Shop zusätzlichen Schwung zu verleihen. Wie du dich vorbereiten kannst, zeigen wir dir mit unserer Checkliste.

",{"_2842":2869,"_386":3099,"_1308":3100},"26 Tipps: Auf Black Friday Cyber Monday vorbereiten - Shopify Deutschland","Ende November ist Black Friday - eine tolle Gelegenheit, deinem Shop zusätzlichen Schwung zu verleihen. Hier gibt es 26 Tipps zur Vorbereitung!",{"_2842":2873,"_19":2874,"_2875":2876,"_2877":2090},[-5,-5,-5,3103,3105,-5,3107,-5],{"_2842":2881,"_2882":3104,"_2884":2885,"_2886":-5},"{\"de\":\"https://www.shopify.com/de/blog/black-friday-cyber-monday-checklist\"}",{"_2842":2881,"_2882":3106,"_2884":2940,"_2886":-5},"[{\"title\":\"6 Tipps für Online-Händler- So machst du deine Website vertrauenswürdiger\",\"url\":\"blog/vertrauen-website\"},{\"title\":\"Die 10 häufigsten Gründe für Warenkorbabbrüche – und 11 Tipps, wie du deinen Umsatz rettest\",\"url\":\"blog/warenkorb\"},{\"title\":\"Die besten Preisvergleichsportale zur Steigerung deines Umsatzes\",\"url\":\"blog/preisvergleichsportale\"},{\"title\":\"Fehler vermeiden und richtig durchstarten auf Google Shopping- So klappt's!\",\"url\":\"blog/google-shopping\"},{\"title\":\"Wie im Einzelhandel, nur besser- mit interaktiver Produktvisualisierung die letzten Kaufzweifel beseitigen\",\"url\":\"blog/interaktiver-produktvisualisierung\"},{\"title\":\"Trotz Anti-Tracking in iOS 14- So verwertest du den Facebook-Traffic sinnvoll\",\"url\":\"blog/ios-14-facebook\"},{\"title\":\"6 Tipps- So nutzt du psychologische Trigger, um deine Umsätze zu erhöhen und Kunden zu überzeugen\",\"url\":\"blog/psychologische-trigger\"},{\"title\":\"Pflicht oder Kür- Sind dynamische Preise der Garant für stetige Verkäufe?\",\"url\":\"blog/dynamische-preise\"},{\"title\":\"Erhöht kostenloser Versand die Verkäufe?\",\"url\":\"blog/kostenloser-versand\"}]",{"_2842":2881,"_2882":2888,"_2884":2889,"_2886":-5},"20. Sept. 2022",{"_2842":2843,"_192":3110,"_2443":3111,"_386":3112,"_2847":3113,"_2849":-5,"_2859":3114,"_141":1002,"_2864":3117,"_2866":3118,"_2733":3119,"_2871":3122,"_2878":3124,"_2890":3130,"_2891":3131,"_2892":-7,"_2893":-7,"_2894":-7,"_2895":3132,"_2897":3113},"gid://shopify/Article/1039237121","kundenbetreuung-zu-weihnachten","Kundenbetreuung zu Weihnachten: Übersicht behalten & Leute begeistern","2021-12-13T13:15:53Z",[3115,3116,2863],"author:hendrik-breuer","Produktivität","In der Vorweihnachtszeit herrscht Hochbetrieb in der Kundenbetreuung. Für das E-Commerce-Business bedeutet das haufenweise E-Mails von Neu- und Bestandskundschaft. In diesem Beitrag geben wir dir hilfreiche Tipps, wie du dich auf diese hektische Zeit im Kundenservice vorbereitest und den Überblick bewahrst.","

$\"Jemand$

In der Vorweihnachtszeit herrscht Hochbetrieb in der Kundenbetreuung. Für das E-Commerce-Business bedeutet das haufenweise E-Mails von Neu- und Bestandskundschaft. In diesem Beitrag geben wir dir hilfreiche Tipps, wie du dich auf diese hektische Zeit im Kundenservice vorbereitest und den Überblick bewahrst.

",{"_2842":2869,"_386":3120,"_1308":3121},"Kundenbetreuung an Weihnachten für Onlineshops | Shopify Deutschland","Wie du die Kundenbetreuung zu Weihnachten organisierst & Anfragen gelungen beantwortest",{"_2842":2873,"_19":3123,"_2875":2876,"_2877":2090},"Hendrik Breuer",[-5,-5,-5,3125,3127,-5,3129,-5],{"_2842":2881,"_2882":3126,"_2884":2885,"_2886":-5},"{\"en\":\"https://www.shopify.com/blog/customer-care\",\"en-ca\":\"https://www.shopify.com/ca/blog/customer-care\",\"en-gb\":\"https://www.shopify.com/uk/blog/customer-care\",\"en-au\":\"https://www.shopify.com/au/blog/customer-care\",\"en-id\":\"https://www.shopify.com/id/blog/customer-care\",\"en-nz\":\"https://www.shopify.com/nz/blog/customer-care\",\"en-za\":\"https://www.shopify.com/za/blog/customer-care\",\"en-ng\":\"https://www.shopify.com/ng/blog/customer-care\",\"en-ph\":\"https://www.shopify.com/ph/blog/customer-care\",\"en-sg\":\"https://www.shopify.com/sg/blog/customer-care\",\"en-hk\":\"https://www.shopify.com/hk/blog/customer-care\",\"en-ie\":\"https://www.shopify.com/ie/blog/customer-care\",\"en-my\":\"https://www.shopify.com/my/blog/customer-care\",\"de\":\"https://www.shopify.com/de/blog/kundenbetreuung-zu-weihnachten\",\"it\":\"https://www.shopify.com/it/blog/customer-service-101-guida-assistenza-clienti\",\"en-in\":\"https://www.shopify.com/in/blog/customer-care\"}",{"_2842":2881,"_2882":3128,"_2884":2940,"_2886":-5},"[{\"title\":\"Das Jahr der Lagerzentren- Warum sich die Investition in Fulfillment lohnt\",\"url\":\"blog/investition-in-fulfillment\"},{\"title\":\"100 inspirierende Motivationssprüche für einen erfolgreichen Start in den Tag\",\"url\":\"blog/100-motivationssprueche\"},{\"title\":\"Digitales Nomadentum- Arbeiten von überall aus\",\"url\":\"blog/digitales-nomadentum\"},{\"title\":\"Wie du deine Kunden mit kleinen Extras und kluger Vorbereitung begeisterst\",\"url\":\"blog/kunden-begeistern\"},{\"title\":\"5 Vorschläge- So richtest du ein funktionales Home Office zur produktiven Heimarbeit ein\",\"url\":\"blog/home-office-einrichten\"}]",{"_2842":2881,"_2882":2888,"_2884":2889,"_2886":-5},"//cdn.shopify.com/s/files/1/1789/7273/files/kundenbetreuung-weihnachten.jpg?v=1575029787","Jemand übergibt ein Weihnachtsgeschenk als Beispiel für eine Geschenkeaktion bei der Kundenbetreuung zu Weihnachten","13. Dez. 2021",{"_2842":2843,"_192":3134,"_2443":3135,"_386":3136,"_2847":3137,"_2849":3138,"_2859":3140,"_141":1002,"_2864":3142,"_2866":3143,"_2733":3144,"_2871":3147,"_2878":3148,"_2890":3139,"_2891":-5,"_2892":-7,"_2893":-7,"_2894":-7,"_2895":3154,"_2897":3137},"gid://shopify/Article/28464578594","marketing-tipps-zu-weihnachten","Jingle Bells: Marketing-Tipps für die Weihnachtszeit vom österreichisch-britischen Startup Playbrush","2020-12-07T12:27:45Z",{"_2842":2851,"_432":3139,"_2853":-5,"_2855":2927,"_2857":2858},"https://cdn.shopify.com/s/files/1/1789/7273/articles/headerbild-playbrush-shopify.jpg?v=1727297096",[3115,3141,2862,2863],"Erfolgreiche Händler","Die Weihnachtszeit ist für das Start-up Playbrush die wichtigste und umsatzstärkste Zeit des Jahres. In diesem Interview verrät Playbrush COO Stephanie Urbanski einige heiße Tipps zum saisonalen Marketing. Und für Eltern kleinerer Kinder gibt's noch ein paar gratis Tipps dazu, wie man Zähneputzen für die Kleinen cool machen kann!","

$\"\"$ Die Weihnachtszeit ist für das Start-up Playbrush die wichtigste und umsatzstärkste Zeit des Jahres. In diesem Interview verrät Playbrush COO Stephanie Urbanski einige heiße Tipps zum saisonalen Marketing. Und für Eltern kleinerer Kinder gibt's noch ein paar gratis Tipps dazu, wie man Zähneputzen für die Kleinen cool machen kann!

",{"_2842":2869,"_386":3145,"_1308":3146},"Marketing-Tipps für die Weihnachtszeit im Onlineshop (2021)","Das Start-up Playbrush gibt leicht umsetzbare und bewährte Marketing Tipps zu Weihnachten, inklusive Tipps zum Abo-Commerce-Modell Shopsystem für den Webshop.",{"_2842":2873,"_19":3123,"_2875":2876,"_2877":2090},[-5,-5,-5,3149,3151,-5,3153,-5],{"_2842":2881,"_2882":3150,"_2884":2885,"_2886":-5},"{\"de\":\"https://www.shopify.com/de/blog/marketing-tipps-zu-weihnachten\"}",{"_2842":2881,"_2882":3152,"_2884":2940,"_2886":-5},"[{\"title\":\"Der Hype des ‘Drops’- Marketing-Lektionen der Influencer-Brand C'est normal\",\"url\":\"blog/der-hype-des-drops\"},{\"title\":\"Kleidung produzieren lassen- Wie eine junge Berlinerin ihr eigenes Modelabel gründete\",\"url\":\"blog/modelabel\"},{\"title\":\"Erfolg am Canal Grande- Wie CBV in Venedig eine moderne Bootsvermietung aufgebaut hat\",\"url\":\"blog/online-buchen\"},{\"title\":\"Von der Tagesschau ins Digitale- Die Erfolgsstory von Fritzvold\",\"url\":\"blog/erfolgsstory-fritzvold\"},{\"title\":\"Die Erfolgsgeschichte von Soul Zen- Mit Rocket Internet und Shopify zur Millionen-Finanzierung\",\"url\":\"blog/soul-zen-erfolgsgeschichte\"},{\"title\":\"Die Höhle der Löwen 2019- So erging es den Kandidaten, die auf Shopify setzen\",\"url\":\"blog/die-hoehle-der-loewen-2019\"},{\"title\":\"kurzgesagt- 13 Millionen Abonnenten und ein Kalender, der die Welt erklärt\",\"url\":\"blog/kurzgesagt\"},{\"title\":\"In China produzieren- Wie zwei Berliner Unternehmer die Produktion in China erfolgreich umgesetzt haben\",\"url\":\"blog/produzieren-in-china\"}]",{"_2842":2881,"_2882":2888,"_2884":2889,"_2886":-5},"7. Dez. 2020",{"_2842":2843,"_192":3156,"_2443":3157,"_386":3158,"_2847":3159,"_2849":3160,"_2859":3163,"_141":1002,"_2864":3164,"_2866":3165,"_2733":3166,"_2871":3169,"_2878":3170,"_2890":3161,"_2891":3162,"_2892":-7,"_2893":-7,"_2894":-7,"_2895":3174,"_2897":3159},"gid://shopify/Article/387779297314","co2-ausgleich-black-friday","Wir kompensieren sämtliche CO2-Emissionen, die durch Bestellungen während des Black Friday Cyber Monday anfallen","2020-11-16T10:23:01Z",{"_2842":2851,"_432":3161,"_2853":3162,"_2855":2927,"_2857":2858},"https://cdn.shopify.com/s/files/1/1789/7273/articles/FINAL_ART_SHOPIFY_ILLUSTRATION_OCTOBER.jpg?v=1727296928","Shopify's Sustainability Fund Offsetting BFCM Shipping Emissions",[3115,2863],"In zwei Wochen ist Black Friday und wir haben noch eine coole Ankündigung, die Shop-Betreiber:innen auch fürs eigene Marketing nutzen können: Für die über eine Million Geschäftsinhaber:innen, die Shopify nutzen, werden wir sämtliche CO2-Emissionen, die zum BFCM anfallen (also für jede einzelne Lieferung!) ausgleichen. Hier liest du mehr darüber!","

$\"Shopify$ In zwei Wochen ist Black Friday und wir haben noch eine coole Ankündigung, die Shop-Betreiber:innen auch fürs eigene Marketing nutzen können: Für die über eine Million Geschäftsinhaber:innen, die Shopify nutzen, werden wir sämtliche CO2-Emissionen, die zum BFCM anfallen (also für jede einzelne Lieferung!) ausgleichen. Hier liest du mehr darüber!

",{"_2842":2869,"_386":3167,"_1308":3168},"Black Friday: Wir kompensieren alle Shop-CO2-Emissionen!","Shopify gleicht alle CO2-Emissionen aus, die durch den Versand von BFCM-Bestellungen auf unserer Plattform entstehen. Wir erklären dir wie und warum.",{"_2842":2873,"_19":3123,"_2875":2876,"_2877":2090},[-5,-5,-5,3171,-5,-5,3173,-5],{"_2842":2881,"_2882":3172,"_2884":2885,"_2886":-5},"{\"de\":\"https://www.shopify.com/de/blog/co2-ausgleich-black-friday\"}",{"_2842":2881,"_2882":2888,"_2884":2889,"_2886":-5},"16. Nov. 2020",{"_2842":2843,"_192":3176,"_2443":3177,"_386":3178,"_2847":3179,"_2849":3180,"_2859":3182,"_141":1002,"_2864":3183,"_2866":3184,"_2733":3185,"_2871":3188,"_2878":3189,"_2890":3181,"_2891":-5,"_2892":-7,"_2893":-7,"_2894":-7,"_2895":3195,"_2897":3179},"gid://shopify/Article/28234448930","freeletics-black-friday","Wie sich das Unternehmen Freeletics auf den Black Friday und Cyber Monday vorbereitet","2020-10-12T09:14:25Z",{"_2842":2851,"_432":3181,"_2853":-5,"_2855":3092,"_2857":3093},"https://cdn.shopify.com/s/files/1/1789/7273/articles/freeletics-black-friday_fahne.png?v=1727297104",[3115,3141,2862,2863],"Am 26.11.2021 startet mit dem Black Friday eins der wichtigsten Verkaufswochenenden des Jahres. In diesem ausführlichen Interview verrät uns der Marketing Project Manager des Münchner Unternehmens Freeletics, warum der Black Friday das Weihnachtsgeschäft einläutet und für Onlineshops in Deutschland inzwischen so wichtig ist. Außerdem erläutert er, welche Vorbereitungsmaßnahmen Freeletics für das Wochenende trifft, und gibt Tipps für einen gelungenen BFCM.","

$\"\"$ Am 26.11.2021 startet mit dem Black Friday eins der wichtigsten Verkaufswochenenden des Jahres. In diesem ausführlichen Interview verrät uns der Marketing Project Manager des Münchner Unternehmens Freeletics, warum der Black Friday das Weihnachtsgeschäft einläutet und für Onlineshops in Deutschland inzwischen so wichtig ist. Außerdem erläutert er, welche Vorbereitungsmaßnahmen Freeletics für das Wochenende trifft, und gibt Tipps für einen gelungenen BFCM.

",{"_2842":2869,"_386":3186,"_1308":3187},"So bereitet sich Freeletics auf Black Friday Cyber Monday vor","Der Marketing Manager von Freeletics gibt in diesem Interview Einblicke und Tipps, wie das Unternehmen sich auf Black Friday und Cyber Monday vorbereitet.",{"_2842":2873,"_19":3123,"_2875":2876,"_2877":2090},[-5,-5,-5,3190,3192,-5,3194,-5],{"_2842":2881,"_2882":3191,"_2884":2885,"_2886":-5},"{\"de\":\"https://www.shopify.com/de/blog/freeletics-black-friday\"}",{"_2842":2881,"_2882":3193,"_2884":2940,"_2886":-5},"[{\"title\":\"Online-Shop Ideen- 13 Beispiele für (Online-)Geschäftsideen mit Zukunft\",\"url\":\"blog/geschaeftsidee\"},{\"title\":\"In 30 Tagen zum ersten Verkauf- Die ultimative Marketing-Checkliste für Entrepreneure\",\"url\":\"blog/der-erste-verkauf\"},{\"title\":\"Babbel-Gutschein- So machte Babbel Sprachangebote für Geschäftskunden zugänglich\",\"url\":\"blog/babbel-fuer-unternehmen\"},{\"title\":\"Weg von Drupal und hin zu Shopify- So fand eine Hamburger Gründerin ihre unternehmerische Freiheit\",\"url\":\"blog/drupal-shopify-migration\"},{\"title\":\"200 % mehr Traffic zur Black Week – so gelang einem Berliner Modelabel der Cyber Monday Erfolg\",\"url\":\"blog/black-friday-cyber-monday-berliner-onlineshop\"},{\"title\":\"eBay, Amazon und Shopify als ultimatives Verkaufstrio- So vervierfachte ein Startup in einem Jahr seinen Umsatz\",\"url\":\"blog/verkaufen-bei-ebay-amazon-shopify\"},{\"title\":\"Nonstop digital- Wie zwei Google-Mitarbeiter ein Luxus-Bettwäsche-Label kreieren\",\"url\":\"blog/von-google-zum-luxus-label\"},{\"title\":\"CBD für alle- Dieses deutsche Startup bringt pure Entspannung\",\"url\":\"blog/cannabis-cbd-start-up-vaay\"},{\"title\":\"Von der Tagesschau ins Digitale- Die Erfolgsstory von Fritzvold\",\"url\":\"blog/erfolgsstory-fritzvold\"},{\"title\":\"Ja mei, das Gschäft bliaht- Wie die Traditionsmarke Löwenbräu jetzt auch erfolgreich online verkauft\",\"url\":\"blog/lowenbrau\"}]",{"_2842":2881,"_2882":2888,"_2884":2889,"_2886":-5},"12. Okt. 2020",{"_2842":2843,"_192":3197,"_2443":3198,"_386":3199,"_2847":3200,"_2849":3201,"_2859":3203,"_141":1002,"_2864":3205,"_2866":3206,"_2733":3207,"_2871":3210,"_2878":3212,"_2890":3202,"_2891":-5,"_2892":-7,"_2893":-7,"_2894":-7,"_2895":3218,"_2897":3200},"gid://shopify/Article/28209643554","black-friday-cyber-monday-berliner-onlineshop","200 % mehr Traffic zur Black Week – so gelang einem Berliner Modelabel der Cyber Monday Erfolg","2020-10-11T17:25:06Z",{"_2842":2851,"_432":3202,"_2853":-5,"_2855":3092,"_2857":3093},"https://cdn.shopify.com/s/files/1/1789/7273/articles/stay-cold-aparell_fahne.png?v=1727297106",[3204,3141,2862,2863],"author:caroline-dohrmann","Vom 26. bis 29. November 2021 wieder das Wochenende um den Black Friday und Cyber Monday an – die Zeit für alle Schnäppchenjäger! Stay Cold Apparel aus Berlin hat bisher große Erfolge an diesen Tagen gefeiert und den Traffic auf ihrem Shop immens steigern können. Wie der Shopify-Händler das hinbekommen hat, verrät uns der stellvertretende Geschäftsführer im Interview.","

$\"\"$ Vom 26. bis 29. November 2021 wieder das Wochenende um den Black Friday und Cyber Monday an – die Zeit für alle Schnäppchenjäger! Stay Cold Apparel aus Berlin hat bisher große Erfolge an diesen Tagen gefeiert und den Traffic auf ihrem Shop immens steigern können. Wie der Shopify-Händler das hinbekommen hat, verrät uns der stellvertretende Geschäftsführer im Interview.

",{"_2842":2869,"_386":3208,"_1308":3209},"Black Friday 2021: 200 % mehr Traffic für Berliner Onlineshop","Stay Cold Apparel aus Berlin sind sehr erfolgreich zum Black Friday und Cyber Monday. Im Interview geben sie Tipps zum Marketing und zur Vorbereitung auf das Verkaufswochenende.",{"_2842":2873,"_19":3211,"_2875":2876,"_2877":2090},"Caroline Dohrmann",[-5,-5,-5,3213,3215,-5,3217,-5],{"_2842":2881,"_2882":3214,"_2884":2885,"_2886":-5},"{\"de\":\"https://www.shopify.com/de/blog/black-friday-cyber-monday-berliner-onlineshop\"}",{"_2842":2881,"_2882":3216,"_2884":2940,"_2886":-5},"[{\"title\":\"SEO für Onlineshops- So optimierst du deinen Shop für Google, Bing und Co.\",\"url\":\"blog/seo-onlineshops\"},{\"title\":\"Ja mei, das Gschäft bliaht- Wie die Traditionsmarke Löwenbräu jetzt auch erfolgreich online verkauft\",\"url\":\"blog/lowenbrau\"},{\"title\":\"Nach 6 Jahren Shopware der Wechsel zu Shopify- So gewann Lotuscrafts aus Wien den Anton Award\",\"url\":\"blog/anton-award-lotuscrafts\"},{\"title\":\"10 deutsche Promis und Influencer, die ihre Onlineshops mit Shopify betreiben\",\"url\":\"blog/influencer\"},{\"title\":\"Tabus überwinden- Wie zwei Gründerinnen den deutschen Damenhygiene-Markt auf den Kopf stellen\",\"url\":\"blog/ooia-revolutioniert-damenhygiene\"},{\"title\":\"Babbel-Gutschein- So machte Babbel Sprachangebote für Geschäftskunden zugänglich\",\"url\":\"blog/babbel-fuer-unternehmen\"},{\"title\":\"Von der Tagesschau ins Digitale- Die Erfolgsstory von Fritzvold\",\"url\":\"blog/erfolgsstory-fritzvold\"},{\"title\":\"Wie sich das Startup greatr-drinks.com im umkämpften Getränkemarkt durchgesetzt hat und online erfolgreich ist\",\"url\":\"blog/woocommerce-zu-shopify\"},{\"title\":\"Der Hype des ‘Drops’- Marketing-Lektionen der Influencer-Brand C'est normal\",\"url\":\"blog/der-hype-des-drops\"},{\"title\":\"Cerascreen unterm Weihnachtsbaum- Wie sich Gesundheit verschenken lässt\",\"url\":\"blog/gesundheit-verschenken\"}]",{"_2842":2881,"_2882":2888,"_2884":2889,"_2886":-5},"11. Okt. 2020",{"_2842":2843,"_192":3220,"_2443":3221,"_386":3222,"_2847":3223,"_2849":3224,"_2859":3226,"_141":1002,"_2864":3227,"_2866":3228,"_2733":3229,"_2871":3232,"_2878":3233,"_2890":3225,"_2891":-5,"_2892":-7,"_2893":-7,"_2894":-7,"_2895":3239,"_2897":3223},"gid://shopify/Article/387537272866","black-friday-vorbereitung-tipps-haeng","So hängst du dich richtig in die Black-Friday-Planung: 6 vielversprechende Tipps von HÄNG","2020-10-01T07:00:00Z",{"_2842":2851,"_432":3225,"_2853":-5,"_2855":3092,"_2857":3093},"https://cdn.shopify.com/s/files/1/1789/7273/articles/2020_10_Shopify_Blogheader_BFCM.jpg?v=1727296952",[2861,3141,2862,2863],"Der Black Friday ist für viele Onlinehändler der stärkste Umsatztreiber im Jahr. Mit der richtigen Vorbereitung lassen sich Kunden in den Onlineshop locken und langfristig zu treuen Kunden konvertieren. Wie das gelingt, verrät Tobi Tullius vom Hängematten-Unternehmen HÄNG. Tipps zur Planung, Maßnahmenumsetzung, zum Produktsortiment, dem Kundendienst sowie zu wichtigen Kennzahlen und Learnings gibt er uns im Interview.","

$\"\"$

Der Black Friday ist für viele Onlinehändler der stärkste Umsatztreiber im Jahr. Mit der richtigen Vorbereitung lassen sich Kunden in den Onlineshop locken und langfristig zu treuen Kunden konvertieren. Wie das gelingt, verrät Tobi Tullius vom Hängematten-Unternehmen HÄNG. Tipps zur Planung, Maßnahmenumsetzung, zum Produktsortiment, dem Kundendienst sowie zu wichtigen Kennzahlen und Learnings gibt er uns im Interview.

",{"_2842":2869,"_386":3230,"_1308":3231},"Black-Friday-Planung: 6 lehrreiche Tipps von HÄNG","Tobi Tullius von HÄNG erklärt im Interview, wie er sein Unternehmen auf den Black Friday vorbereitet. Seine 6 Tipps liest du hier!",{"_2842":2873,"_19":2874,"_2875":2876,"_2877":2090},[-5,-5,-5,3234,3236,-5,3238,-5],{"_2842":2881,"_2882":3235,"_2884":2885,"_2886":-5},"{\"de\":\"https://www.shopify.com/de/blog/black-friday-vorbereitung-tipps-haeng\"}",{"_2842":2881,"_2882":3237,"_2884":2940,"_2886":-5},"[{\"title\":\"Die Höhle der Löwen 2019- So erging es den Kandidaten, die auf Shopify setzen\",\"url\":\"blog/die-hoehle-der-loewen-2019\"},{\"title\":\"Jingle Bells- Marketing-Tipps für die Weihnachtszeit vom österreichisch-britischen Startup Playbrush\",\"url\":\"blog/marketing-tipps-zu-weihnachten\"},{\"title\":\"Luxus, Berlin, Fundamental Berlin- Wie zwei Designer mit Luxusartikeln den E-Commerce aufmischen\",\"url\":\"blog/bigcartel-1und1-shopify\"},{\"title\":\"Shopify oder Shopware? Wie das Startup fairjeans das passende Shopsystem fand\",\"url\":\"blog/shopware-vs-shopify\"},{\"title\":\"Intelligente Verzahnung mit Shopify Plus- Wie Shape Republic die Integration von plentymarkets, odc und Emarsys gelang\",\"url\":\"blog/shopify-plus-shape-republic\"},{\"title\":\"Echte Meisterleistung- 10 Handwerksbetriebe, die mit Shopify online verkaufen\",\"url\":\"blog/handwerk\"},{\"title\":\"Wie ein Food-Start-up nach einem Fernsehauftritt 15.000 Online-Bestellungen in 12 Stunden bearbeiten konnte\",\"url\":\"blog/shopify-und-xentral\"},{\"title\":\"Öko als Lifestyle- So setzt das Modelabel Twothirds auf nachhaltiges Wachstum\",\"url\":\"blog/nachhaltigkeit\"},{\"title\":\"Mit Etsy und Shopify- Wie eine Hamburger Unternehmerin nach dem Ende von DaWanda einen Neustart hinlegt\",\"url\":\"blog/etsy-und-shopify\"},{\"title\":\"Tabus überwinden- Wie zwei Gründerinnen den deutschen Damenhygiene-Markt auf den Kopf stellen\",\"url\":\"blog/ooia-revolutioniert-damenhygiene\"}]",{"_2842":2881,"_2882":2888,"_2884":2889,"_2886":-5},"1. Okt. 2020",{"_2842":2843,"_192":3241,"_2443":3242,"_386":3243,"_2847":3244,"_2849":-5,"_2859":3245,"_141":1002,"_2864":3248,"_2866":3249,"_2733":3250,"_2871":3253,"_2878":3255,"_2890":3261,"_2891":1002,"_2892":-7,"_2893":-7,"_2894":-7,"_2895":3262,"_2897":3244},"gid://shopify/Article/28493807650","gesundheit-verschenken","Cerascreen unterm Weihnachtsbaum: Wie sich Gesundheit verschenken lässt","2019-12-13T11:30:00Z",[3246,3141,2863,3247],"author:inara-muradowa","Shopify auf Deutsch","Gesundheit ist längst kein tristes Thema mehr. Es gibt immer weniger Sportmuffel: So gab es im Jahr 2018 etwa 11,81 Millionen Menschen, die wöchentlich Sport trieben.Tendenz steigend. Im heutigen Interview verrät Shopify-Nutzer Cerascreen, der deutsche Marktführer im Bereich Digital Health, wie man Gesundheit zu Weihnachten (und anderen saisonalen Anlässen!) verschenken kann und welche Marketing-Maßnahmen dazu nötig sind.","

$\"\"$ Gesundheit ist längst kein tristes Thema mehr. Es gibt immer weniger Sportmuffel: So gab es im Jahr 2018 etwa 11,81 Millionen Menschen, die wöchentlich Sport trieben.Tendenz steigend. Im heutigen Interview verrät Shopify-Nutzer Cerascreen, der deutsche Marktführer im Bereich Digital Health, wie man Gesundheit zu Weihnachten (und anderen saisonalen Anlässen!) verschenken kann und welche Marketing-Maßnahmen dazu nötig sind.

",{"_2842":2869,"_386":3251,"_1308":3252},"Tipps vom Branchenführer: Gesundheit verschenken","Cerascreen ist Marktführer im Bereich Digital Health in Deutschland. Wie man Gesundheits-Produkte saisonal verkauft, verrät der Marketing Chef im Interview.",{"_2842":2873,"_19":3254,"_2875":2876,"_2877":2090},"Inara Muradowa",[-5,-5,-5,3256,3258,-5,3260,-5],{"_2842":2881,"_2882":3257,"_2884":2885,"_2886":-5},"{\"de\":\"https://www.shopify.com/de/blog/gesundheit-verschenken\"}",{"_2842":2881,"_2882":3259,"_2884":2940,"_2886":-5},"[{\"title\":\"Musik und Onlinehandel? Diese Musikerin aus Nordrhein-Westfalen zeigt, wie es geht\",\"url\":\"blog/musik-onlinehandel\"},{\"title\":\"Die Höhle der Löwen 2019- So erging es den Kandidaten, die auf Shopify setzen\",\"url\":\"blog/die-hoehle-der-loewen-2019\"},{\"title\":\"kurzgesagt- 13 Millionen Abonnenten und ein Kalender, der die Welt erklärt\",\"url\":\"blog/kurzgesagt\"},{\"title\":\"Vom WordPress Blog zum Shopify Store- So hat es das Wiener Startup Tapkey geschafft\",\"url\":\"blog/tapkey-fallstudie\"},{\"title\":\"Vom Amateur zum Business-Profi- Wie der Ex-Nationalspieler René Adler ein Start-up pusht\",\"url\":\"blog/rene-adler-t1tan-start-up\"},{\"title\":\"Die Gründung eines Taschenlabels- Vom Flugzeug in den E-Commerce\",\"url\":\"blog/vom-flugzeug-in-den-ecommerce\"},{\"title\":\"Von der Tagesschau ins Digitale- Die Erfolgsstory von Fritzvold\",\"url\":\"blog/erfolgsstory-fritzvold\"},{\"title\":\"Jingle Bells- Marketing-Tipps für die Weihnachtszeit vom österreichisch-britischen Startup Playbrush\",\"url\":\"blog/marketing-tipps-zu-weihnachten\"}]",{"_2842":2881,"_2882":2888,"_2884":2889,"_2886":-5},"//cdn.shopify.com/s/files/1/1789/7273/files/weihnachtsgeschaeft-tipps-cerascreen-shopify.png?v=1573564749","13. Dez. 2019",{"_3264":2090,"_3265":2090,"_3266":2090},"hasNextPage","hasPreviousPage","hasThirdPage","topicContent",{"_386":2863,"_1308":3269,"_2443":3270},"Black Friday, Cyber Monday, Valentinstag oder das Weihnachtsgeschäft stellen Onlineshops jedes Jahr vor besondere Herausforderungen. Wie du dich im E-Commerce auf stark erhöhten Traffic vorbereitest, besondere Deals und Gutscheine promotest und deine Kunden begeisterst, zeigen wir dir in unseren zahlreichen Beiträgen zum saisonalen Marketing. Hier findest du Erfahrungsberichte anderer Händler und Checklisten zur optimalen Vorbereitung.","saisonales-marketing","actionData"]